The 50ml adventure began with Fabio and Matteo, two Milanese brothers with very different but complementary personalities and interests: on the one hand, Fabio with his mathematical mind and a great passion for digital platforms and online sales strategies; on the other, Matteo with his creative spirit and a keen interest in art and its promotion. In 2013, Fabio decided to challenge himself and the niche world by launching his own business with an online sales platform. This decision, far from obvious at the time, meant he had to experiment step by step to best offer impeccable service and develop effective sales strategies in a still unexplored territory. Matteo's arrival coincided with the launch of artistic perfumery and the expansion of the product range offered on the website. Matteo quickly became passionate about the world of niche fragrances, which, thanks to its richness, history, and unparalleled craftsmanship, opened up new insights into the world of art that so fascinated him.