In 1990, a spark of curiosity ignited a journey that would change the world of probiotics forever. The story of BioGaia begins with two visionaries, Peter Rothschild and Jan Annwall. They were importing organic vegetables and exclusive yoghurt from France to Sweden. However, they faced a challenge: the short shelf-life of these products. Determined to find a solution, Peter and Jan embarked on an innovative quest. They began exploring the potential of using friendly bacteria to extend the shelf-life of organic vegetables.