Coo-Wee was born out of personal frustration; of not being able to play sport, be active and have the confidence to undertake daily activities leak-free. Sara decided to take matters into her own hands and create something life-changing for women with the help of a panel of female experts. "Coo-Wee has changed how I feel as a woman - because walking around with a pad between your legs all day, every day is terribly uncomfortable. I am only in my early 40’s and I too want to feel young and vibrant and be able to get out there and do everything that other women can do without worrying about bladder leaks."