H! I'm Emily, the founder of Emily Luise skin, and I'm so excited to have you here. As a passionate Cosmetic Chemist, I am dedicated to shedding light on the ingredients we apply to our skin. My ultimate goal is to cut through the confusion and marketing hype that saturates the beauty industry, and instead, provide you with essential products that deliver real results at an affordable price. In today's world, the skincare industry can be overwhelming. With countless products promising miraculous transformations, it's easy to get lost in the sea of options. However, I firmly believe that skincare should be simple, effective, and transparent. That's why I founded Emily Luise skin – to offer you products that are not only backed by science but also free from unnecessary added extras.