In a quaint little town, Ayushi and Prachi, mothers to Ayavika and Pranik, respectively, shared a vision far removed from the plastic-filled playrooms of today. They dreamed of creating toys that were not just safe and natural but also meaningful—thus, Erenjoy was born in August 2021. It all started with neem wood teethers, a choice inspired by the desire to provide their children, Ayavika and Pranik, with something both safe for their health and kind to the planet. This humble beginning marked the first step toward a broader range of wooden Montessori toys, each designed to enrich playtime with growth, learning, and an innate connection to nature.