On May 30, 2003, Jupiter Grass’ flagship head shop had its grand opening on Whyte Avenue in Edmonton. For over 18 years, it was a retail pillar in the heart of Old Strathcona on Whyte Avenue in Edmonton. It has been a 19-year journey. We took the road less travelled and that has made all the difference. We are family, we are legacy, and our roots run the deepest. We have been cannabis advocates since our inception. It was tough sledding back then and a lot has changed. There were a handful of other brands and activists who shared our vision. A consolidated focus on one common goal eventually led to the legalization of Cannabis in Canada; it was a proud moment for all of us.