KicksCrew is a sneaker reseller that operates as a marketplace, listing, shipping, and authenticating products across multiple retailer partners. This business model, referred to as a "business-to-business to consumer" approach, allows small retailers to expand their online presence without assuming the risks associated with inventory management or international trade. KicksCrew offers a wide variety of sneakers, including exclusive and limited editions, and has been operating since 2008. The company prides itself on providing 100% authentic products and maintains a transparent supply chain using RFID technology to track each pair of sneakers from the retailer to the customer.