Natkina is not just a jewellery brand – it’s a story of love, strength, and perseverance. It all began with my mother, Natalia Netovkina, a single mother of three daughters, who built her life around resilience and ambition. From a small town in Ukraine, she worked tirelessly to create something extraordinary – the first diamond jewellery house in the country. Without much capital but armed with determination and an unshakable belief in her dreams, she grew her business into a nationwide success, opening 79 stores across Ukraine. Her passion wasn’t just about jewellery but also about helping others. Whether it was supporting charities or being there for every school performance (even if she arrived a little late), she taught us the value of love, hard work, and faith in ourselves.