OleOle, our baby store, was founded on the belief that every family deserves to be loved and cared for, no matter what their circumstances. Family values are the core principles that guide a family's behavior and decision-making. They are passed down from generation to generation and encourage the growth of strong relationships with one another. Family values form the basis for a healthy, happy home life and help children grow up to be strong, confident adults who can make good decisions for themselves throughout life.