Jason Perricone, the president and CEO founded this company after being diagnosed with Lyme disease. A very rare but growing disease in North America that is hard to diagnosed and hard to manage. Part of managing this disease was doing his own research on products and trying to understand what was best for him. The market offered no education or communication and lacked empathy. Over 95% of the world is ill or suffers from either a pain condition or chronic illness. It was time for change and to help correct this market.