When Marc Poirier, founder of Rouge, started looking for his next business venture, he didn’t realize that the answer was right in front of him, glowing like a beacon. Marc had had a successful run with his previous business, an internet marketing software company called Acquisio. He eventually sold his company, and while his options for his next adventure were open, he wanted to be part of something a little more meaningful, to himself and to the greater community. Around the same time Marc was preparing to make this important change in his life, he was experiencing excruciating and unrelenting pain in his neck due to a pinched nerve between two cervical vertebrae, caused by benign scoliosis. The pain was such that he was unable to even lift his head. His visits to the osteopath would help for a few days, then the pain would creep back in like a rogue wave, ravaging and impossible to contain. His quality of life suffered, as did his family life; he had young twins that he couldn’t play with, and his partner was left to shoulder running the household alone.