We believe that the beauty of fashion should be accessible to everyone, not just a privileged few. When the company was founded in 2012, we saw that fashion companies had to choose between offering a wide range of choices or reducing inventory pressure and waste. So, we decided to change by leading the development of alternative processes and technologies to bring fashion into the future. Our customers are at the heart of our business model, driving our growth to a team of nearly 10,000 employees serving over 150 countries in less than a decade. Our digital-first model meets customers wherever they are: on mobile, online and social media. We have become one of the most popular shopping apps and continue to engage customers by providing multiple content streams directly within the SHEIN platform and offering the best online shopping experience.