Urban Beard is a beard grooming company that manufactures and distributes products throughout Canada which leave your beard soft, healthy and smelling awesome! Hey! I'm Chris the founder of Urban Beard and here's my story. In the summer of 2013 I grew my first ever beard after noticing an uptrend in bearded dudes around Toronto. The first time I ever tried to give my beard a good clean was after a long days work of physical labour. I used whatever we had lying around the bathroom at the time, which was a generic hair shampoo and conditioner. I remember getting out of the shower afterwards and almost immediately my beard felt dehydrated and wiry, like the moisture had been sapped right out of it! I thought to myself, "this cannot be good for your beard."