Launched in 2021, Yao Secret was founded by friends Xim Jiao from Nanjing, China, and Nadine Katherine from London, England with the goal to bring the Yao women's secret to hair care to the world.
Nadine always dreamed of having long, luscious hair, but she struggled to grow her locks. Then, she discovered the Yao women's secret to hair growth: rice water.